2014年12月8日星期一

2014 Hot 9 Memorable Bright Spots of Phone Industry

There are many big notes happened in the global mobile phone manufacturing industry over past whole year. Such as former industry boss MOTOROLA was acquired by Lenovo, Nokia was finally given up by Microsoft, SONY will no longer launch a new mobile phone special for the Chinese market, the new Apple iPhone6 sold more than 20 million, Samsung becomes the leader but performance fell sharply, Xiaomi mobile phone sold more than two consecutive for 2 quarters and step up to the first three, Coolpad sold the most 4G phones and becomes the world's first. Let's have a look at 2014 hot 9 memorable bright spots and development tendency of smartphone industry!

Hot 1: Octa Core CPU becomes a mainstream configuration. Representative products: MX4, Lenovo Vibe X2.

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At present, the MTK6595 platform has become the mainstream, and its performance relative to the previous generation has larger ascension, Octa Core is one of the current mainstream of mobile phones.

Hot 2: 4G era is coming. Representative products: IUNI U3, OPPO Find 7.

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From the product level, OPPO claimed a full stop of 3G phones producing but change to developing 4G products at the beginning of 2014, Coolpad is more earlier, since 2013, that’s why Coolpad can be the sales winner of 4G phones in 2014. With further mass production of MT6595 platform, and universal access to Qualcomm 64bits CPU, 4G era is coming.

Hot 3: Ultra-thin becomes the pursuit of perfection. Representative products: OPPO R5, Gionee Elife S5.5

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Product representative is the just released OPPO R5, the thickness reaches only 4.85mm, make it temporarily win the crown of the world's most thin mobile phone.

Hot 4: Camera didn't just increase from 13MP to 64MP. Representative products: Vivo XShot, Nubia Z7 MAX.

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Manufacturers put SLR level photo taking items into a phone, and adopt large aperture around F1.8 and increasing the COMS area, in order to achieve high quality output images, even used the dual cameras to increase the light into the lens, trying to realize the SLR cameras level photo taking. So, it is a real qualitative change year of smart phone pictures taking technology.

Hot 5: Mobile phone enterprise is busy at cross-border business. Representative manufactors: Xiaomi, Lenovo

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A maximum different of 2014 is mobile phone companies no longer only produce phones but try to find the diversification of product line. Such as mobile phone companies design tablets, one of the most obvious is the Xiaomi, cuz Xiaomi also released bracelets, router, cameras, and intelligent socket. Which shows that manufacturers know that only the development of diversified, then to cope with the challenges of the market.

Hot 6: 2K screen trigger another round of new competition. Representative products: MX4 PRO, Vivo XPlay 3S.

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It took about three years from 720p to 1080p screen, but from 1080p to 2 k, estimates that in less than a year. At present, the mainstream smart phones are moving in the 2k screen, like Vivo, OPPO, Coolpad, Huawei, IUNI has 2k screen products.

Hot 7: Sapphire screen appears. Representative products: Huawei Ascend P7( Sapphire version)

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Now, a technology called "sapphire" process on the screen material, the hardness of this product is said to be second only to diamond, so unless you use diamonds to cross it, otherwise it’s difficult to scratch the screen. Even the new apple iPhone6 was prepared using this technique, but because of the uncertainty on the technology then give up. At present, only a few phones equipped with the screen, but it is said that there are quite a few vendor to prepare to use this technology on the subsequently published flagship.

Hot 8: 64bits CPU cut a figure. Representative products: iPhone6

Biggest breakthrough in 2014 is the 64bits CPU. In 32bits CPU era, because of the limitation of addressing technology, it can only support the biggest 3.25GB RAM, which is why the flagship phone can only own 3GB Ram before. After the 64bits CPU technology came out, the addressing is not restricted, then RAM will soon increase to 4GB, later you will see the 8GB, 16GB or 32GB RAM cell phones appear. That is the progress of technology. At the same time, Android 5.0 compatible with a 64bits CPU is ready.

Hot 9: Fingerprint identification became popular but not just Apple. Representative products: Huawei Mate 7

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Although Apple started to push fingerprint identification since iPhone5S, Samsung S5 also follow up later, but because the narrow of the application, the technique is not popularized. In the second half of 2014, fingerprint identification becomes the focus of manufacturers. Huawei Mate7, Samsung Note4, Meizu MX4 PRO, OPPO N3 all adopt fingerprint recognition function, and the upcoming Xiaomi5 will adopt the ID function, too. Which means the industry chain has been formed, in the next period of time, fingerprint recognition will be officially on mesa, become one of the standard function of mobile phone.

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